New African Fashion Mags


Fashion fans may be fighting a losing battle in pressuring Vogue to produce an African edition, but they finally have worthy substitutes. Pop’ Africana was created in New York by Nigerian editrix Oroma Elewa, and the glossy, high fashion and art magazine oozes stylish spreads of unusual subjects in the fashion world: Africans.

Currently available in New York, South Africa and West Africa, Pop’ Africana declares itself the “Africana Book of Style,” and the glamorous, personable Elewa says the publication aims to tackle the stereotypical, monolithic portrayal of African fashion (there are actually several African styles!) and to use more black models. The tome’s second issue for Fall/Winter 2009 will soon be launched, while the first issue has garnered rave reviews from hipster publications like The Fader, Purple Magazine and others.

Also in the same boat is the equally luxurious Arise magazine. Both publications are worth a look — and then another look.


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